FoxCX

Customer Experience; the perception customers have of an organisation based on their interactions over time

But what is Customer Experience?

Customer Experience begins when someone starts a journey with an organisation, that could be a consumer buying a new phone, or a business buying from another business.

The journey starts the moment they hear the organisation’s name or see their logo. It continues through the first interaction the have, the service they receive, and how satisfied they are with their purchase.

The experience doesn’t stop there either, it goes on, who they tell, their likelihood to come back, and if they are going to purchase again.

Why you should focus on the experience…

"A good customer experience makes a person five times more likely to recommend a company and more likely to purchase in the future."

Harvard Business Review
"Buyers surveyed are on average 34 percent more likely to buy and 32 percent more likely to renew a contract with B2B-leading suppliers that master customer experience."

Deloitte
"One in three consumers (32%) say they will walk away from a brand they love after just one bad experience."

PWC

Customer Experience; the perception customers have of an organisation based on their interactions over time

But what is Customer Experience?

"A good customer experience makes a person five times more likely to recommend a company and more likely to purchase in the future."

"Buyers surveyed are on average 34 percent more likely to buy and 32 percent more likely to renew a contract with B2B-leading suppliers that master customer experience."

"One in three consumers (32%) say they will walk away from a brand they love after just one bad experience."

With 15 years of CX experience, we can help you understand your customers perceptions and build the experience you want to deliver.

FoxCX